Our Story

Welcome to Erik’s world — a place where imagination comes to life!

This brand began with a bunch of colourful drawings created by Erik, a 7-year-old who loves to draw cute and funny creatures. His absolute favourite is the axolotl — the smiling little salamander that inspired our very first designs. 

Each piece in our range features Erik’s own hand-drawn artwork, showing the world exactly how he sees it — bright, joyful, and full of personality. Every drawing is carefully adapted for print while keeping the authenticity and character of his original artwork intact, so each piece stays true to Erik’s creative spirit. Every design starts as a doodle at the kitchen table and turns into something you can wear and smile about.

Our mission is simple: to spread happiness through creativity. We want to remind everyone — kids and grown-ups alike — that imagination has no limits and that great ideas can start with a single drawing.

So whether you’re an axolotl fan, a dreamer, or just love something a little different, welcome to our world — Erik’s world — where creativity is always in style.